We write the high-quality
thought leadership content for your law firm that your attorneys would write themselves—if they wanted to spend unbillable time doing so.
Attorneys and their in-house marketing and business development colleagues know the role that high-quality, attorney-written marketing content such as client alerts and bylined articles play in building and maintaining a successful legal practice.
They know how important it is to demonstrate thought leadership.
They are also painfully aware that every minute an attorney spends researching and writing this marketing content is a minute the attorney is not billing a client.
For that reason, many law firms and their attorneys produce a fraction of the attorney-written marketing content they know they have to produce in order to stay competitive in a crowded marketplace.
We can help.
We provide editorial services to law firms so that those firms and their attorneys can market themselves, while at the same time, staying billable and profitable.
Yes, we write high-quality, attorney-written content for our law firm clients. But we also build editorial systems and processes within law firms. These systems and processes help those law firms and their attorneys conceive of ideas for content and transform those ideas into published materials.
Founded and led by a former BigLaw attorney recognized as a legal "trailblazer" by a leading legal industry news publication, everything we do is designed to provide attorneys with high-quality, attorney-written marketing content, written in their names, without them having to invest meaningful—and unbillable—time in the process.