Law Firm Editorial Service
How much money are attorneys at
your law firm leaving on the table by
spending nonbillable time
writing their own marketing content?
It's no secret that publishing a foundational marketing content written by attorneys, such as bylined articles and client alerts, byblined in professional service industries, likYou already know that you can help resolve your clients' cases favorably AND build your practice by ethically and strategically engaging the media and the public regarding your clients' cases.
When attorneys write bylined articles, client alerts, and similar marketing materials, they miss out on revenue because those tasks are unbillable. This calculator will help you determine how much revenue attorneys at your law firm are foregoing by writing their own marketing materials.
But what happens when a reporter calls you out of the blue to discuss one of your cases or to talk to you about a case in the news?
Will you be ready to speak with that reporter at THAT very moment, no matter what you are doing, and with no prior planning?
Of course you will. Because you would have already downloaded our What to Say When a Reporter Calls infographic.
It provides attorneys with the FIVE THINGS to say to a reporter WHENEVER a reporter calls out of the blue regarding ANY topic!
This infographic will help you provide thoughtful responses to cold-calling reporters and, at the same time, help you begin building long-term relationships with those reporters.
I'd like a copy, please!
This infographic was created by Copo Strategies.
Copo Strategies is a national legal services and communications firm that helps attorneys and their clients ethically, strategically, and proactively manage media interest and public interest in those clients' legal disputes. Copo Strategies also helps attorneys tell their stories to prospective clients, referral sources, and the media.
Founded by an attorney with a public relations background who has litigated high-profile, high-stakes legal disputes, the services and counsel provided by Copo Strategies uniquely incorporate legal strategy, media strategy, ethics compliance, and defamation avoidance.