Our Reason For Being
We ghostwrite high-quality,
attorney-written thought leadership content for law firms so that their attorneys can market themselves without spending
billable hours doing so.
We exist to solve a problem that almost all attorneys in private practice deal with on a daily basis.
We know that attorneys of all types, at law firms of all sizes, do not have the time to devote to writing blog posts, bylined articles, client alerts, and other high-quality, attorney-written marketing materials targeting current and prospective clients and referral sources.
They are too busy bringing revenue into their firms by billing hours on their clients' matters.
But attorneys and their marketing and business development colleagues know the importance of regularly writing and publishing such marketing content.
So there's a disconnect between what law firms know their attorneys need to do when it comes to marketing, and what those attorneys actually end up doing.
Days, weeks, months, and quarters go by without attorneys writing any high-quality marketing content.
When things quiet down for a few days or a few weeks, they start thinking about their marketing efforts and all the materials they plan on writing over the next few weeks.
And then, as quickly as their matters quieted down, they come back. With a vengeance.
And the "we-never-got-around-to-it" marketing loop continues.
THAT is the problem we were built to solve.
The Law Firm Editorial Service℠ helps attorneys of all practices and firm sizes conceive of, write, and publish the high-quality, attorney-written marketing content they KNOW they should be writing and producing, but are not.
Simply stated, we ghostwrite attorney-written blog posts, bylined articles, client alerts, and other high-quality marketing content.
Founded by a former senior litigation associate at an AmLaw 50 law firm, we know how to write intelligently and thoughtfully about legal concepts and topics.
But unlike the majority of attorneys, we know how to write about these concepts and topics in a style that target audiences can easily digest—and might actually enjoy reading.
As a result, the law firms that hire us receive high-quality, attorney-written marketing content, with their attorneys' bylines on them, that are as well-written as (if not better than) if the attorneys wrote that content themselves.
The best part? Those attorneys and law firms receive the benefit of that content without having to dedicate hours and hours of unbillable time to produce it.
This allows the attorneys and law firms we serve to take what were once unbillable hours dedicated to writing marketing content and turn them into billable hours.
That means that we here at the Law Firm Editorial Service℠ make marketing billable for the attorneys and law firms we serve.