Who We Are
We were founded by a former BigLaw attorney who lived and breathed
the tension between
being billable and spending
unbillable time marketing himself.
I know firsthand the tug-of-war that most attorneys feel when it comes to marketing.
I worked for more than six years as a litigation associate at Dechert LLP, one of the largest and most profitable law firms in the world. I felt that tug-of-war on a daily basis.
On one hand, we attorneys know that we should be writing bylined articles, blog posts, client alerts, and other high-quality written content that shows current and prospective clients and referral sources that we are knowledgable about the areas of law we practice.
We know these materials position us as "thought leaders" to these audiences.
And, most importantly, we know these materials position us to these audiences as THE attorneys they should turn to when they have a need for an attorney who practices the law that we practice.
But at the same time, we attorneys know all too well that we need to be creating revenue for ourselves and our firms by billing time to client matters.
Every minute we spend marketing is an unbillable minute. And when it comes to working toward our year-end bonuses or building our books of business, unbillable minutes are unprofitable minutes.
Because of this tug-of-war, law firm marketing and business development teams watch days, weeks, months, and quarters slip by without us attorneys writing many—if any—high-quality marketing materials.
And yet, when the billable work pipeline isn't as full, we attorneys are known to ask our marketing and business development people why they aren't doing more to market the firm.
That's why I launched the Law Firm Editorial Service℠.
We help attorneys and their law firms end this tug-of-war between billable client work and non-billable marketing efforts.
Because we ghostwrite high-quality, attorney-written marketing content for attorneys, we help them market themselves in a way that keeps them billable now—and profitable later.
I look forward to the opportunity to help you and your law firm do the same.
To your law firm's continued growth and success,
Founder, Law Firm Editorial Service℠