How to Determine if Your Client's
Legal Dispute is Newsworthy
You know that you can help resolve your clients' legal disputes favorably AND build your practice by ethically and strategically engaging the media and the public regarding those disputes.
But not every legal dispute will draw the interest of the media and the public.
So how do you know if a particular client matter is newsworthy? Our infographic is a great place to start.
Despite what you might have heard, there are ways to predict whether a legal dispute may be newsworthy.
Our infographic lists seven indicators of a newsworthy legal dispute.
Use our infographic as a cheat sheet and refer to it when new client matters come in the door. With its help, you will have a better sense of which of your clients' matters could be worth contacting the media about.
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NOTE: If you've ever dealt with the media, you know that reporters are fickle and unpredictable. It is impossible to predict with any certainty whether a particular legal dispute is 100% guaranteed to garner media coverage. Our infographic provides what we believe to be indicators of newsworthy legal disputes. Even if your clients' matters share one or more of these indicators, there is no guarantee that any media outlets will cover those matters.
This infographic was created by Copo Strategies.
Copo Strategies is a national legal services and communications firm that helps attorneys and their clients ethically, strategically, and proactively manage media interest and public interest in those clients' legal disputes. Copo Strategies also helps attorneys tell their stories to prospective clients, referral sources, and the media.
Founded by an attorney with a public relations background who has litigated high-profile, high-stakes legal disputes, the services and counsel provided by Copo Strategies uniquely incorporate legal strategy, media strategy, ethics compliance, and defamation avoidance.