Resource Center
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Our founder, Wayne Pollock, has published more than two dozen columns for Law360 and The Legal Intelligencer/Pennsylvania Law Weekly about best practices for litigating in the Court of Public Opinion and for crafting relevant, valuable, and compelling marketing and business development/sales content, including thought leadership content.
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We hope you find these columns insightful.
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Attorneys Will Need to Defend Themselves if a Client Draws Public Scrutiny
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Be Sure to Play 'Show and Tell' With Your Law Firm's Online Newsroom
Don’t Be Like Mike (Avenatti): Idle Your Threats of Negative Publicity
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Don't Do These 5 Things When A Reporter Calls Seeking Comment
Expanding or Pivoting Your Practice? Do It by Calling Your Shot Like Babe Ruth
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Five Reasons to Curate Thought Leadership Content When You’re Too Busy to Produce It Yourself
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For Lawyers, the Cease and Desist Letter is the New Press Release
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Four Trends for Engaging the Court of Public Opinion in 2020
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How Bylined Articles Can Fit Into Your Marketing/Business Development Efforts
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How Criminal Defense Attorneys Can Level the Playing Field When It Comes to the Media
Give Your Law Firm’s Executives a Thought Leadership Platform
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In the Court of Public Opinion, Settlement Negotiations are Always Admissible
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Is Your Thought Leadership Chasing Eyeballs or Hearts and Minds?
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It's Time for Corporate Law Firms to Develop Their Metaverse Content Marketing Plans
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It's Time You Invest in Lighting and a Microphone for When You're on Camera
Policy of Not Commenting on Pending Litigation is Misguided
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Prioritize Frequency Over Caliber in Your Law Firm's Content Marketing Program
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Public Statements About Ongoing Litigation Can Lead to Defamation Claims
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Response to Negative Publicity Provides Blueprint for Other Law Firms
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Scarlett O'Hara, Michael Corleone, the Titanic, and Your Firm's Marketing
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Seven New Year’s Resolutions to Improve Your Thought-Leadership Marketing Content
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Six Ways Content Can Supercharge Your Law Firm's Recruiting Efforts
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Ten Things I Hate About Statements to the Media About Ongoing Litigation
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The Curious Case of the Tongue-Tied Law Firm
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The Lesson 2,886 Newspapers Can Teach Law Firms About Their Marketing Efforts
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The Six Habits of Highly Effective Law Firm Thought-Leadership Content
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These Mistakes Are Keeping Your Firm's Newsletter from Being a Moneymaker
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This Facebook Public Relations Tactic Is Gaining Popularity with Attorneys, Clients
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This Is Your Secret Weapon for Cross-Selling Your Law Firm’s Services
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Three Reasons To Embrace Jargon In Legal Marketing Content
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Three Steps to Writing Case Studies That Compel Clients to Hire Your Law Firm
Use This Framework for Integrating AI Into Your Thought Leadership Content Process
What Does Your Law Firm Stand For? Roughly Two-Thirds of Your Clients Want to Know
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Your Firm Should Go All In On Thought-Leadership Marketing Now
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Your Litigation Strategy May Be Killing Your Client's Business
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