Where You've Seen (or Heard) Us


Publications/Media Appearances


"7 New Year’s Resolutions to Improve Your Thought-Leadership Marketing Content," The Legal Intelligencer/Pennsylvania Law Weekly, January 12, 2021 (authored)

"40 Proven Marketing Ideas for Law Firms," Constellation Marketing, January 2021 (contributor)


"Scarlett O'Hara, Michael Corleone, the Titanic, and Your Firm's Marketing," The Legal Intelligencer/Pennsylvania Law Weekly, September 1, 2020 (authored)

"It Doesn’t Break Ethical Obligations. So Why is Reddit Still Scaring Off Attorneys?," Legaltech news, September 1, 2020 (quoted in)

"Is The Court of Public Opinion Important? with Wayne Pollock," Profit With Law Podcast, July 30, 2020 (interview)

"Wayne Pollock | Effectively Addressing the Court of Public Opinion and the Court," Wealthy Woman Lawyer Podcast, June 2, 2020 (interview)

"The Six Habits of Highly Effective Law Firm Thought-Leadership Content," The Legal Intelligencer/Pennsylvania Law Weekly, May 5, 2020 (authored)

"Your Firm Should Go All In On Thought-Leadership Marketing Now," The Legal Intelligencer/Pennsylvania Law Weekly, March 10, 2020 (authored)

"Four Trends for Engaging the Court of Public Opinion in 2020," The Legal Intelligencer/Pennsylvania Law Weekly, January 7, 2020 (authored)


"'Annoyance' Atty Lets Jurists Know When They Get His Goat," Law360, December 13, 2019 (quoted in)

"'Partner Alleges Mismanagement in Complaint Seeking to Dissolve Pond Lehocky Firm,"  WorkCompCentral, December 6, 2019 (quoted in)

"2019 Pennsylvania [Legal] Trailblazers," The Legal Intelligencer, November 19, 2019 (award)

"Takeaways From DLA Piper Partner's Sex Assault, Bias Battle," Law360, October 30, 2019 (quoted in)


"Three-Way Mudfight Unleashed by DLA Piper's #MeToo Mess," The American Lawyer, October 24, 2019 (quoted in)

"Understanding PR & Marketing for Law Firms," LAWsome Podcast, September 24, 2019 (interview)

"Attorneys Will Need to Defend Themselves if a Client Draws Public Scrutiny," The Legal Intelligencer/Pennsylvania Law Weekly, September 3, 2019 (authored)

"In the Court of Public Opinion, Settlement Negotiations are Always Admissible," The Legal Intelligencer/Pennsylvania Law Weekly, July 30, 2019 (authored)

"Wayne Pollock — The Court of Public Opinion," Trial Lawyer Nation Podcast, July 15, 2019 (interview)

"Don’t Be Like Mike (Avenatti): Idle Your Threats of Negative Publicity," The Legal Intelligencer/Pennsylvania Law Weekly, May 7, 2019 (authored)

"Wayne Pollock on PR for Lawyers," Clienting Podcast, March 25, 2019 (interview)

"Willkie, College Admissions and the Crisis Management Playbook," The American Lawyer, March 15, 2019 (quoted in)

"The Curious Case of the Tongue-Tied Law Firm," The Legal Intelligencer/Pennsylvania Law Weekly, March 12, 2019 (authored)

"Newshacking and PR for Small Businesses w/ Wayne Pollock," The Growth Goal Podcast, March 7, 2019 (interview)

"How Attorneys Can Use PR to Promote Both Their Cases and Practices," Legal Marketing 2.0 Podcast, February 5, 2019 (interview)

"This Facebook Public Relations Tactic Is Gaining Popularity with Attorneys, Clients," The Legal Intelligencer/Pennsylvania Law Weekly, January 15, 2019 (authored)

"How Professionals Can Use Social Media, and Traditional Media, To Build Their Brand," Chapter 45 of The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs by Mitch Jackson (contributing author)


"What Does Your Law Firm Stand For? Roughly Two-Thirds of Your Clients Want to Know," The Legal Intelligencer/Pennsylvania Law Weekly, November 6, 2018 (authored)

"These Mistakes Are Keeping Your Firm's Newsletter from Being a Moneymaker," The Legal Intelligencer/Pennsylvania Law Weekly, September 4, 2018 (authored)

"How to Ethically and Effectively Use the Media and Engage the Court of Public Opinion with Wayne Pollock," Lawyers Gone Ethical Podcast, May 29, 2018 (interview)

"Be Sure to Play 'Show and Tell' With Your Law Firm's Online Newsroom," The Legal Intelligencer/Pennsylvania Law Weekly, May 8, 2018 (authored)

"Two of the world's most popular dating apps are seriously at war," Boston Globe, April 8, 2018 (quoted in)

"Tinder and Bumble Are Seriously At War," The New York Times, April 4, 2018 (quoted in)

"Ethics in the Court of Public Opinion," Maricopa Lawyer, April 2018 (cited)

"For Lawyers, the Cease and Desist Letter is the New Press Release," The Legal Intelligencer/Pennsylvania Law Weekly, March 13, 2018 (authored)

"How Criminal Defense Attorneys Can Level the Playing Field When It Comes to the Media," The Legal Intelligencer/Pennsylvania Law Weekly, January 9, 2018 (authored)


"Wayne Pollock: Niche Practice and Public Relations," The Maximum Lawyer Podcast, December 20, 2017 (interview)

"Public Statements About Ongoing Litigation Can Lead to Defamation Claims," The Legal Intelligencer/Pennsylvania Law Weekly, November 7, 2017 (authored)

"Winning Your Case in the Court of Public Opinion with Wayne Pollock," The Gen Why Lawyer Podcast with Nicole Abboud, October 16, 2017 (interview)


"Response to Negative Publicity Provides Blueprint for Other Law Firms," The Legal Intelligencer, October 5, 2017 (authored)

"After Bad Press, When Should Law Firms 'Come Out Swinging'?" The Legal Intelligencer, September 29, 2017 (quoted in)

"Don't Do These 5 Things When A Reporter Calls Seeking Comment," The Legal Intelligencer/Pennsylvania Law Weekly, September 5, 2017 (authored)

Spokesperson for Colleen Campbell and her familyJune 2017

"10 Things I Hate About Statements to the Media About Ongoing Litigation" (Part I), The Legal Intelligencer/Pennsylvania Law Weekly, May 9, 2017 (authored)

Fox 29 "Good Day Philadelphia," May 6, 2017 (appeared live to discuss legal issues concerning criminal charges in connection with the death of Penn State University student Timothy Piazza)

Fox 29 "Good Day Philadelphia," April 15, 2017 (appeared live to discuss legal issues concerning United Airlines' removal of David Dao from Flight 3411)

"Trump Comments Highlight Need For a Plan When Clients Go Rogue," The National Law Journal, March 20, 2017 (quoted in)

"Policy of Not Commenting on Pending Litigation is Misguided,The Legal Intelligencer/Pennsylvania Law Weekly, March 14, 2017 (authored)

"Your Litigation Strategy May Be Killing Your Client's Business," The Legal Intelligencer/Pennsylvania Law Weekly, January 10, 2017 (authored)

Speaking Engagements


"Rule of Professional Conduct 3.6: The Ethics of Making Your Client's Case in the Court of Public Opinion" Continuing Legal Education course

   - September 16, 2020, to the Academy of Rail Labor Attorneys (Remotely)

   - August 31, 2020, to LawBank (Remotely)


"Rule of Professional Conduct 3.6: The Ethics of Making Your Client's Case in the Court of Public Opinion" Continuing Legal Education course

   - June 26, 2019, at Bardsley Benedict + Cholden, LLP (Philadelphia, Pa.)


"Rule of Professional Conduct 3.6: The Ethics of Making Your Client's Case in the Court of Public Opinion" Continuing Legal Education course

   - December 18, 2018, at the Delaware County (Pa.) Bar Association (Media, Pa.)


   - December 11, 2018, at the Bucks County (Pa.) Bar Association (Doylestown, Pa.)


   - June 19, 2018, for the Montgomery County (Pa.) Inn of Court (Blue Bell, Pa.)

   - May 22, 2018, at Horn Williamson, LLC (Philadelphia, Pa.) 

   - March 20, 2018, at an international, Am Law 100 law firm headquartered in Philadelphia, Pa. 

"Engaging the Court of Public Opinion," Maximum Lawyer Conference, May 17–18, 2018 (St. Louis, Mo.) (presenter)


"Rule of Professional Conduct 3.6: The Ethics of Making Your Client's Case in the Court of Public Opinion" Continuing Legal Education course


   - December 13, 2017, for the Cleveland Academy of Trial Attorneys (Cleveland, Ohio)

   - December 11, 2017, at Berger & Montague, P.C. (Philadelphia, Pa.)


   - November 15, 2017, at Spector Gadon & Rosen, P.C. (Philadelphia, Pa.)

   - November 6, 2017, at Klehr Harrison Harvey Branzburg LLP (Philadelphia, Pa.)

   - May 2, 2017, at Offit Kurman (Philadelphia, Pa.)

"Ethics: Social Media, Trial Publicity and Professionalism" Continuing Legal Education course, New Jersey Association for Justice Boardwalk Seminar, April 28, 2017 (Atlantic City, N.J.)  (co-presenter)

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Copo Strategies is a national legal services and communications firm, based in Philadelphia, Pennsylvania.

30 South 15th Street, 15th Floor, Philadelphia, Pa. 19102, to be exact.

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Image of the Supreme Court of the United States on the first page of our website by Jesse Collins.