As an attorney doing what you've been doing for the better part of your legal career, you’ve undoubtedly “heard everything” by now in the way of promises and sales pitches by organizations that claim they can help you serve your clients better and help you build your practice.

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I will not try to top any of them.

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Nor will I insult your intelligence.

 

You already know the value of seeking publicity for your clients' cases––and for your firm generally.

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You know that doing so can help you resolve your clients' cases more favorably and provide better outcomes for your clients––and your firm.

 

You also know that doing so can help you reach prospective clients and referral sources––which can lead to new clients and new client matters coming in the door.

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You already know that you must be proactive with your publicity efforts to ensure that reporters learn about your cases and developments in them––and hopefully report on them––in a timely fashion.

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You know that being proactive can help you shape the news coverage in a manner that is most favorable to your clients.

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You also know that you must be strategic with your publicity efforts.

 

You realize that an attorney cannot simply send court papers to reporters, hoping that they will be able to––on their own––read them and translate the allegations in them for their readers. (Plus, doing so may be a defamation trap. More about that later.)

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You also understand that sometimes you come across information in a client matter that the public should know about. Information that must be handled delicately and explained carefully to a reporter so that the reporter understands exactly why this information is newsworthy.

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You of course are well aware of the need to comply with applicable attorney ethics rules when you speak to the media about your pending cases.

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And, you know that defamation exposure is always lurking around the corner, waiting for an unsuspecting attorney to fall into one of its many traps when he or she speaks outside of court about his or her cases and asserts as true allegations that might not actually be true.

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You know all of these things.

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And yet, you haven't been as proactive or strategic with your media outreach as you know you should be.

 

Sure, you enjoy talking to reporters about your cases and your firm. You aren't one to shy away from publicity.

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But you've got a million things on your plate.

 

So you are often not in a position to be thinking "big picture" about which developments in your client matters are newsworthy and thus merit proactive media outreach or a reactive public response as a result of an adversary's court filing or legal maneuver.

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Nor are you able to stay on top of the news and figure out which legal disputes playing out in the Court of Public Opinion (that neither you nor your law firm are involved in) might be the kinds of disputes that you could provide commentary to a reporter about as a "legal expert."

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You readily admit it: you could use some assistance with your and your firm's public relations and publicity efforts.

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But at the same time, you really can't justify the expense of hiring an outside public relations firm for $5,000+ per month to help you with your public relations and publicity needs, especially when an associate or a staff member on your team can handle some of the tasks commonly handled by a PR firm such as taking calls from reporters or sending emails to reporters.

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In other words, you are well aware that you, your clients, and your firm could benefit from strategic guidance on ethically, strategically, and proactively getting more publicity for your cases and your law firm. But you don't want to break the bank to do so.

 

You are in the right place.

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My name is Wayne Pollock. I am the founder of Copo Strategies, a legal services and communications firm. 

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I am an attorney with a unique legal practice. I help other attorneys and their clients ethically, strategically, and proactively engage the media and the Court of Public Opinion to help those clients resolve their cases favorably, and to help those attorneys grow their practices.

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My counsel is a unique blend of media strategy, legal strategy, ethics compliance, and defamation avoidance.

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You can read more about me, where you might have seen me, and the work I've done for my clients, but let's get back to you and your law firm.

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Attorneys like you at law firms like yours have told me that they want guidance on how to ethically, strategically, and proactively use public relations and publicity in their legal practices, but they do not have the resources to spend $5,000+ per month on an outside public relations firm.

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They understand the value of such services.

 

They understand how quickly such services can pay for themselves through more favorable settlements that come about as a result of favorable media coverage, or through new cases that come in the door as a result of that coverage.

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But they can't afford to make the kind of investment in these services that their larger competitors can easily afford to make.

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These attorneys––perhaps you are one of them––want help with strategy and are willing to pay for that counsel. But they do not want to pay for the actual execution of that strategy because they are confident that they or their colleagues can handle the execution on their own.

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For these attorneys––and perhaps you––I've created a unique coaching program that helps attorneys become (and stay) media savvy without the $5,000+ per month investment required by an outside public relations firm.

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The Media-Savvy Attorney Coaching℠ program by Copo Strategies provides its members all of the public relations and publicity strategy they could expect to receive from a full-service legal services and communications firm like Copo Strategies––but at a lower monthly rate because the members themselves handle the execution of that strategy.

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Members of the Media-Savvy Attorney Coaching℠ program receive the following:

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• Biweekly coaching calls

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• Assistance with determining which developments in their firm's matters are newsworthy, and what they should do to engage reporters about those developments

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• Guidance on how to be someone reporters come to about breaking news that relates to a member's legal practice

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• Review of four documents per month written by those members or their colleagues that are designed for media consumption, such as "pitch" emails to reporters and press releases

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• Access to Copo Strategies's templates of documents designed for media consumption

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• Access to Copo Strategies's personal media contacts

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• Guidance on how to frame stories to reporters using timeless––but timely––themes embraced by the media

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• General guidance (not legal advice) on how to ethically engage the media in a particular situation

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• General guidance (not legal advice) on how to avoid defamation when engaging the media in a particular situation

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• Guidance on how to repurpose media coverage for use in law firm marketing efforts to reach prospective clients and referral sources

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• Guidance on how to tell prospective clients and referral sources about developments at a member's firm and in the firm's cases, even when those developments are unlikely to garner media coverage

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• Optional access to additional coaching services in between the biweekly coaching calls

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• Discounts on Copo Strategies's fees if a member needs assistance executing a particular strategy or tactic

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• Ongoing accountability

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• And much more!

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Oh, and don't worry: the Media-Savvy Attorney Coaching℠ program is structured in a way to protect attorney-client privilege and to allay any concerns about keeping confidential information confidential.

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Coaching Plans